Dreamforce ’11 Debrief

What the difference a year makes (or not quite a year, as the case may be). The very first post on this blog was my Dreamforce Debrief last year, and now it’s time for me to do it all over again. To be honest, there was a ton to digest & I’m sure that there was plenty that I missed. With a conference of that size, there is no way to do and see everything. On top of that, there were tons of product announcements, and I’m going to cover those in a separate post (especially since a lot of it is coming in Winter ’12!!).

And now Marc Benioff and Salesforce have brought that conversation to the enterprise. The true message of Dreamforce was to get companies to understand that Twitter isn’t just a fad, and Facebook isn’t just for teenagers. Your customers are here & they are talking about you (and TO you), and be it good or bad, you better join the conversation.

To sum up Dreamforce ’11 in one word: ENGAGEMENT!